Hope is on the horizon for Filene’s Basement’s Running of the Brides event.
Brides-to-be intent on duking it out for the perfect white dresses on the cheap should remain calm and perhaps consider pushing off their wedding dates, according to our sources.
While Filene’s Basement has indeed liquidated down to its very last discounted polo shirt, thrown out its store leases and ceased all operations, its intellectual property is now up for grabs. Filene’s Basement LLC and parent Syms Corp., which sought bankruptcy side-by-side in November, are looking to put everything from their trademarks to their domain names on the auction block—including intellectual property associated with what they call the “world renowned” Running of the Brides event.
A purchaser of the Running of the Brides IP would get “all of the history and good will that comes along with it,” Jack Hazan, an executive vice president with Hilco Streambank LLC said in an interview Tuesday.
Syms and Filene’s Basement brought on Hilco Streambank to help them dispose of their intellectual property—assets that the company has no use for now that it has no operations.
Hazan said the Running of the Brides intellectual property could be snatched up by another retail chain or player in the bridal business who could reinstate the event.
“We’re confident that someone’s going to pick this up,” Hazan said. “We’ve had good interest in t
Tags: Brides, Brides Reincarnation

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